Apple One and Apple TV subscription prices increase by up to 20 percent

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety.

Price History

Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month.

How Apple TV Compares

Apple TV doesn’t have commercials and is still cheaper than many of its biggest rivals, like Netflix (ad-free plans start at $20/month) and Disney+ (ad-free plans start at $19/month). However, Apple TV has a much smaller library than many subscription-based streaming services.

Apple One Bundle

Apple also increased the cost of a monthly individual subscription to Apple One-which bundles the Apple TV streaming service with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+-from $20 to $22 today. The price bump tracks somewhat logically, considering new higher fees for Apple TV, as well as Apple Music, whose monthly price increased from $11 to $13 last month.

Last month, Apple also increased the prices of Apple One’s Family (from $26 to $28) and Premier (from $38 to $40) plans.